PDQ Insights

With digital channels dominating marketing, direct mail might seem like a tactic of the past. Howeve...

Launching a new pharmaceutical product presents unique challenges far beyond traditional marketing a...

Marketing to healthcare professionals (HCPs) requires a fundamentally different approach than consum...

Understanding healthcare payors provides valuable insights for pharmaceutical companies seeking to e...

When it comes to connecting with healthcare professionals (HCPs), email marketing remains a preferre...

When it comes to marketing to healthcare professionals, the days of relying solely on traditional ou...

So now that you’ve led your latest HCP marketing campaign, what’s next?

Healthcare marketers face the significant challenge of reliably connecting with their target HCP aud...

Properly utilizing direct mail campaigns that resonate with your target audience in an impactful way...