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Unlock Precision Marketing and Plan-Based Targeting PDQ-Bolt

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Revolutionize How You Connect With Healthcare Professionals & Insurance Payors

Our extensive database now offers segmentation by payor and plan, giving you the power to target HCPs by specialty and the plans they accept.

Focus Your Outreach on High-Value HCPs With Targeted Coverage

  • Identify providers based on accepted health plans and patient formulary tiers. 
  • Select from more than 1,300 available plans—including UnitedHealthcare, Medicare, Medicaid, Aetna, and so many more.
  • Target by region, state, zip code, and more.

PDQ helps optimize your brand access strategy, driving adoption and amplifying reach for maximum impact

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Deploy Specialized Campaigns With PDQ’s Expert Guidance

Leverage email and direct mail strategies with PDQ’s highly skilled team. We’re experts in marketing to HCPs, and our capabilities, whether physical or digital, 2D or 3D, deliver impactful and memorable materials to achieve exceptional results.

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Stay Ahead in a Competitive Landscape

In a rapidly evolving industry, targeting by payor and formulary status provides a competitive edge. This unique capability helps your team deliver tailored messaging to HCPs best positioned to prescribe your brand, boosting awareness and engagement where it counts most.

Payor Marketing

PDQ FAQs

PDQ Bolt
What are payor and formulary status targeting in HCP marketing?

Payor and formulary-based targeting segments HCPs based on the insurance plans they work with and medication formulary positioning. This approach identifies providers whose patients have favorable coverage for specific medications.

Why is targeting by payor and formulary status important in HCP marketing?

In a competitive healthcare landscape, reaching HCPs best positioned to prescribe your brand is key. Payor and formulary-based targeting gives your campaigns a strategic edge by aligning messaging with coverage access.

What are the key benefits of plan-based segmentation in HCP marketing?

Plan-based segmentation lets you focus on HCPs who can prescribe and recommend your product within their coverage network. It increases efficiency, reduces wasted marketing spend, and ensures messaging resonates with providers who can drive real impact.

How can I ensure my HCP marketing campaigns reach the right audience?

Successful HCP marketing depends on aligning audience selection with strategy. Utilizing segmentation by specialty, region, zip code, payor, and formulary status ensures that your outreach is highly relevant and drives measurable engagement.

Payor segmentation helps you target providers based on the health plans they accept, ensuring your message reaches those who can prescribe and influence access. Combining this with formulary-status targeting maximizes impact, improves brand adoption, and increases campaign efficiency.

What health plans can I target with PDQ?

PDQ’s database includes segmentation across 1,300+ health plans, including UnitedHealthcare, Medicare, Medicaid, Aetna, and many more, giving you unparalleled targeting power.

What makes PDQ’s HCP database stand out?

PDQ's HCP database stands out through extensive specialty coverage across hundreds of healthcare categories, advanced segmentation capabilities (including unique payor/plan targeting), and consistently refreshed opt-in contacts—ensuring precise targeting to reach the right providers with relevant messaging.

How does PDQ support campaign execution?

PDQ’s expert team guides you through every step, from audience selection to campaign deployment, ensuring your messaging resonates with the right HCPs and delivers measurable results.

PDQ Payor Data Cover

The PDQ Payor Catalog 

Successful HCP marketing campaigns depend on sending the right messages to the right people. PDQ’s reach is extensive. Explore our list of contacts across hundreds of specialties and dozens of professions, ensuring a first-rate level of segmentation every time.

Download the Payor Count Catalog

Let's Work Together!

Filling out this form will help us get the process started so you can begin connecting with the right audience for your specific products/services.

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