‘From Conference Rooms to Zooms’: A PDQ and FirstWord Podcast Series 
Take a deep dive into COVID-era HCP marketing with the experts.
From grounded sales reps to increased HCP workloads, marketing to healthcare professionals is all about non-personal tactics right now. PDQ and FirstWord teamed up with three pharmaceutical marketing experts to discuss tackling new challenges and what lies ahead for the industry.
PDQ discusses the future of HCP marketing and non-personal strategies with Wesley van den Heuvel, Senior Director of Omnichannel Engagement, Novo Nordisk.
Contributors
Host: Ashley Rapp, Firstword Perspectives
Moderator
Kevin Kingree, VP of Marketing and New Business Development, PDQ Communications
Episode 3 Panelist
Wesley van den Heuvel, Senior Director of Omnichannel Engagement, Novo Nordisk
Industry experts discuss how over the course of the pandemic the expectations of HCPs have changed and as a result the role of the pharma marketer also continues to evolve.
Contributors
Host: Ashley Rapp, Firstword Perspectives
Moderator
Kevin Kingree, VP of Marketing and New Business Development, PDQ Communications
Episode 2 Panelist
Mary Andrews, Global Head of Channels and Operations, ViiV Healthcare
Experienced marketers explore how COVID-19 has impacted the pharma industry and what initial steps pharma took as they were trying to navigate the first half of 2020.
Contributors
Host: Ashley Rapp, Firstword Perspectives
Moderator
Kevin Kingree, VP of Marketing and New Business Development, PDQ Communications
Episode 1 Panelist
Nicole Woodland-DeVan, President, Compas Inc.