PDQ | Email Initiatives for HCP Marketing

Healthcare Provider

Email Marketing

Unlock the potential of PDQ's comprehensive HCP email lists, featuring millions of healthcare professionals across various specialties. Elevate your healthcare email marketing with access to:

239,000+ Primary Care Physicians
24,000+ Cardiologists
24,000+ Oncologists
10,000+ Endocrinologists
390,000+ Nurse Practitioners & Physician Associates

And many more!

Deliver precisely targeted, timely content and achieve exceptional open rates that drive engagement and results.

Pharmacist's

E-Flash

Access the largest opt-in email database for pharmacists and pharmacy technicians in the United States, with more than 516,000 contacts. Take advantage of our 12% gross open rate guarantee, and if we don't meet this benchmark, we’ll redeploy your campaign at no additional cost.

With more than 44 servers dedicated to email deployment, we ensure robust protection and optimization of your IP addresses—enhancing deliverability and performance.

Connect With Healthcare Professionals Through Targeted Email Campaigns

As your trusted partner in healthcare email marketing, PDQ collaborates with your team to develop precise, impactful messaging tailored for each audience segment.

Boost Open Rates With Strategic Deployment

Enhance your campaign’s effectiveness with our Echo email add-on. We send your initial email to your entire audience, then follow up with a second “Echo” to non-openers after 5-7 business days. This has consistently achieved significant increases in ROI.

Total sends

Soft & Hard Bounces

Received totals

Open Rates (unique and gross)

Click-Through Rates

Clicks by Link

Opt-Outs

What makes email marketing particularly effective for reaching HCPs?

Email marketing provides a non-disruptive, on-demand way for busy healthcare professionals to access important information conveniently. It also enables personalized, automated communications that are highly cost-effective, saving time and resources compared to traditional marketing methods.

What segmentation options are available for email targeting?

Key segmentation categories for B2B healthcare marketing include specialty, behaviors (buyer's stage, prescribing behavior), payor and plan relationships, geography (location of practice, regions served), and demographics.

How often should we send marketing emails to HCPs

Generally, B2B marketing emails are best sent monthly, with the option to increase to twice monthly if you have new offers and your audience is receptive. PDQ helps clients determine the ideal frequency through testing and performance analysis to maximize engagement without overwhelming recipients.

What strategies can improve email open rates?

Keep subject lines under 50 characters and preheaders under 40 characters. Subject lines are crucial - nearly half of email recipients open an email based on the subject line alone. A/B testing different subject lines can also help optimize performance.

What metrics should we track to measure email campaign success?

Important Key Performance Indicators (KPIs) include:

Open Rate
Click-Through Rate
Conversion Rate
Subscribe/Unsubscribe Rate
Bounce Rate
Sharing Rate
Spam Complaint Rate
ROI

What makes PDQ’s approach to HCP email marketing unique?

PDQ’s advanced segmentation capabilities set us apart, allowing for precise targeting across millions of healthcare professionals in various specialties. Our extensive HCP database provides access to:

239,000+ Primary Care Physicians
24,000+ Cardiologists
24,000+ Oncologists
10,000+ Endocrinologists
390,000+ Nurse Practitioners & Physician Associates

With access to 1,300+ health plans, we also offer segmentation by payor and plan, enabling even more targeted outreach. Plus, our echo deployment strategy boosts engagement by re-sending emails to non-openers, maximizing campaign effectiveness.

Our free eBook, Email Guidelines and Best Practice Suggestions, is available for download, covering everything you need to send effective emails for prospecting and closing sales.

What role should AI play in healthcare email marketing?

When used thoughtfully and with proper oversight, AI can enhance email creation and optimization. However, ensuring AI-generated content remains accurate, relevant, and personally tailored to your HCP audience is crucial. All content should be carefully reviewed before deployment.

How does PDQ ensure email marketing compliance?

We adhere strictly to healthcare privacy regulations, including HIPAA, GDPR, and CAN-SPAM requirements, through proper consent management, secure data handling, and clear opt-out mechanisms. Our processes are regularly updated to reflect the latest compliance standards.

Why should I partner with PDQ for email marketing?

PDQ offers expertly segmented HCP email lists, including the largest opt-in pharmacist database in the U.S., ensuring precise targeting. Our tailored approach, deep industry expertise, and high-impact segmentation help you increase brand visibility, generate leads, and drive revenue with highly effective, data-driven healthcare marketing campaigns.