PDQ Insights

The adage “You get what you pay for” serves as both a welcome and warning when it comes to choosing ...

With field reps grounded or reduced for the foreseeable future thanks to the novel coronavirus (COVI...

At any given time of day in the United States, there’s a high likelihood that if you turned on the t...

Healthcare professionals (HCPs) have always been busy, but the novel coronavirus (COVID-19) pandemic...

If you’re going to communicate with HCP prospects via email, you need a well-thought-out campaign, t...

Segmentation is the key to successful pharmaceutical marketing, especially as more and more companie...

The novel coronavirus (COVID-19) pandemic has changed how healthcare marketing is done. Now, reachin...

As the novel coronavirus (COVID-19) pandemic continues and we all adjust to the new normal, your rol...

Direct marketing is one of the best tools in a marketer’s arsenal. When appropriately targeted, it c...