HCP Marketing During COVID-19 Part 2: As Marketers Everywhere Pivot, How To Make Your Message Stand Out

As the novel coronavirus (COVID-19) pandemic continues and we all adjust to the new normal, your role as a healthcare marketer is to continue to provide solutions to healthcare professionals (HCPs) despite significant and unforeseen challenges.

In our previous blog on marketing during the coronavirus pandemic, we outlined the importance of using direct and email marketing to fill communication gaps and get your message in front of HCPs. Doing this well comes with its own set of challenges: namely, that everyone is turning to these techniques at the same time.

So, as marketers everywhere pivot, here’s how to be the best at direct and email marketing, and ensure your messages resonate with recipients.

Challenge: Everyone is enlisting direct mail and email, making it difficult to stand out from the rest of the pack.

All sales reps are grounded and healthcare marketers are repositioning to a completely remote marketing strategy. That means more competition for the inboxes and mail boxes of HCPs.

Solution: Work with a company that can help you deploy campaigns faster, to the right people, every time.

To distinguish your efforts from the current barrage of direct and email marketing, you need to be the best. That means utilizing the most effective strategies.

PDQ Communications ensures:

• Fast Turnaround Times: Our average turnaround time for direct mail is five to seven days, and 24 to 48 hours for email—so you can deploy relevant messaging that stays on trend with the ever-changing news cycle.
• Large, Well-Segmented Lists: We utilize direct mail and email lists for 1.2 million HCPs that we can divide by specialty. We also have lists for pharmacies (specialty, independent, and chains, pharmacists and pharm techs), and hospitals, which we update daily—so whoever you need to talk to, we can find.
• Precision Targeting: We can target your campaigns geographically if you’re trying to target a specific market, by prescribing data if you’re looking for high prescribers, by International Classification of Diseases (ICD-10) data if you want to target by medical diagnosis, or even by lists you supply.

Combining large lists, precision targeting, and the ability to execute at precisely the right moment means you can reach your optimal audience before the competition.

You can also take advantage of PDQ’s trigger programs, which automatically target prospects responsive to your initial communications. This will really drive home your message, as follow-up communications can significantly improve response rates.

Working with PDQ means you save time and deploy quickly. Contact us today to get started.