PDQ Insights

Healthcare professionals (HCPs) have always been busy, but the novel coronavirus (COVID-19) pandemic...

If you’re going to communicate with HCP prospects via email, you need a well-thought-out campaign, t...

Segmentation is the key to successful pharmaceutical marketing, especially as more and more companie...

The novel coronavirus (COVID-19) pandemic has changed how healthcare marketing is done. Now, reachin...

As the novel coronavirus (COVID-19) pandemic continues and we all adjust to the new normal, your rol...

Direct marketing is one of the best tools in a marketer’s arsenal. When appropriately targeted, it c...

Almost overnight, the novel coronavirus (COVID-19) has changed the way the world works. Face-to-face...

Conveying a message that will resonate with healthcare professionals (HCPs) must include specific, c...

When introducing a new product or service, how can you ensure users are moving toward the bottom-of-...