PDQ Insights

When it comes to connecting with healthcare professionals (HCPs), email marketing remains a preferre...

An email campaign is one of the best ways to reach busy healthcare professionals (HCPs). It provides...

Healthcare is one of the largest industries in the United States and, by its very nature, marketing ...

Email continues to be a cornerstone of healthcare marketing strategies, providing a reliable and eff...

The success of your HCP marketing strategy depends on how well you can connect with the right physic...

Effective healthcare marketing hinges on accurately targeting healthcare providers (HCPs) who will b...

The pharmaceutical marketing landscape is continually evolving, from advancements in technology to c...

The most recent PDQ Communications Pulse Survey provides a revealing look into the ever-evolving rol...

As the healthcare industry continues to evolve, it's becoming increasingly important for pharmaceuti...

Healthcare professionals are incredibly discerning and notoriously busy, making them a very difficul...

Whether you're a pharmaceutical company, medical device manufacturer, or healthcare service provider...

Non-personal promotion (NPP) strategies have always played essential roles in connecting impactfully...

Direct mail remains a vital component of B2B healthcare marketing strategies, providing a tangible a...

As the healthcare marketing industry continues to evolve, so too must your contact and engagement st...

When it comes to marketing to healthcare professionals, the days of relying solely on traditional ou...

Tracking the results of your healthcare marketing campaign is critical to ensuring its long-term suc...

The landscape of healthcare marketing is ever-evolving and, as we enter 2024, the need for innovativ...

The healthcare sector consists of a complex network of physicians, ever-evolving regulations, and ra...

It goes without saying that healthcare marketers’ primary focus is targeting physicians and other he...

The healthcare industry is rapidly evolving, and specialty pharmacies are playing a crucial role in ...

Digital marketing, specifically through email, is an essential tool for any B2B healthcare marketing...

Introducing a new pharmaceutical product into the market can be a daunting task. For healthcare prof...

Email marketing plays a pivotal role in the healthcare industry, serving as a powerful tool for reac...

So now that you’ve led your latest HCP marketing campaign, what’s next?

Nurse navigators play critical roles in guiding patients through their healthcare journeys. Their ex...

Successful B2B healthcare marketing campaigns spread brand awareness, drive leads, and grow revenue ...

At its core, healthcare marketing is about connecting with people and providing the features and ben...

Throughout the ages, humans have relied on one form or another of mail-based communication. Messenge...

Marketing to healthcare providers is a long-term, cumulative effort that requires time, dedication, ...

Direct mail can be a pivotal tool in connecting with your audience and inspiring engagement and conv...

Healthcare marketers face the significant challenge of reliably connecting with their target HCP aud...

Digital marketing channels are convenient and effective ways to connect with your healthcare audienc...

What do you picture when you imagine your direct mail deployments?

Direct mail is an incredibly important aspect of a successful healthcare marketing strategy. Just as...

Direct mail is a proven resource for effectively marketing to healthcare providers. When used in tan...

There’s no doubt that the HCP marketing industry has undergone significant changes throughout the la...

Healthcare providers are an extremely busy and highly discerning consumer base. Gaining and holding ...

Properly utilizing direct mail campaigns that resonate with your target audience in an impactful way...

Healthcare marketing is a fiercely competitive field in which myriad pharmaceutical companies and me...

When it comes to marketing to healthcare providers, there are myriad challenges and potential barrie...

Now that you’ve determined your ideal target audience and know what they’re looking for, how do you ...

No matter how long you’ve been working with your HCP marketing partner, there may come a time when t...

Maintaining a high-quality contact list of your HCP audience is an essential aspect of any successfu...

Direct mail is an effective way to grab the attention of your HCP customers and prospects, while fos...

The novel coronavirus (COVID-19) pandemic has significantly altered the face of the pharmaceutical m...

Marketing pharmaceutical brands is very challenging. They are highly regulated and complex, and mark...

The ability to successfully market pharmaceutical products to healthcare providers depends on a numb...

The pharmaceutical industry is vast and highly competitive, and effectively marketing pharma product...

The adage “You get what you pay for” serves as both a welcome and warning when it comes to choosing ...

With field reps grounded or reduced for the foreseeable future thanks to the novel coronavirus (COVI...

At any given time of day in the United States, there’s a high likelihood that if you turned on the t...

Healthcare professionals (HCPs) have always been busy, but the novel coronavirus (COVID-19) pandemic...

If you’re going to communicate with HCP prospects via email, you need a well-thought-out campaign, t...

Segmentation is the key to successful pharmaceutical marketing, especially as more and more companie...

The novel coronavirus (COVID-19) pandemic has changed how healthcare marketing is done. Now, reachin...

As the novel coronavirus (COVID-19) pandemic continues and we all adjust to the new normal, your rol...

Direct marketing is one of the best tools in a marketer’s arsenal. When appropriately targeted, it c...

Almost overnight, the novel coronavirus (COVID-19) has changed the way the world works. Face-to-face...

Conveying a message that will resonate with healthcare professionals (HCPs) must include specific, c...

When introducing a new product or service, how can you ensure users are moving toward the bottom-of-...

Ophthalmology is changing, both in how ophthalmologists conduct business and the way they treat pati...

Perhaps the quickest way to ruin a marketing campaign aimed at healthcare professionals (HCPs) is to...

One of the more interesting trends in the healthcare space of late is the fact the role of the physi...

The healthcare Industry is evolving at a more rapid pace than perhaps any other time in its history....